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Nielsen Introduces New Ratings for Streaming Services – The New York Times

The company known for measuring television ratings said Netflix and YouTube are far ahead of their digital rivals, but viewers…

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Rich Greenfield, a media analyst at LightShed Partners, said Netflix was signaling its approval of The Gauge because the new metric shows that the platform, along with YouTube, is the streaming leader.
It also shows that 6 percent of time is spent on Netflix,…

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